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Barcodes and Magnetic Stripes
Barcoded cards and products are the most inexpensive
way of collecting, verifying and tracking information. They are also an
unobtrusive way of communicating with the customer at a personal level.
Barcode symbologies are defined by numbers, punctuation and letters from
the alphabet. The information is then encrypted and converted into dark
bars and white spaces of varying widths.
Barcodes allow data information to be recorded 5 to 7 times faster
than a skilled typist, and have just over 10,000 times better accuracy
in data entry, barcodes are read with a scanner which translates the encrypted code back into
the data via a computer or some other electronic hardware device. In most
cases software and hardware systems are readily available to customers and allow easy linking of card numbers, and databases.
Below are some of the more common types of barcodes, all of which can be printed onto plastic cards.
- Code 39 (3 of 9)
- Code 128
- Codabar
- EAN 13
- Interleaved 2 of 5
Magnetic Stripe
Magnetic stripe cards can be made of either PVC or polyester and
are laminated conforming to ISO standards. The magnetic stripe can be either
high or low coercivity. Our highly skilled staff can advise you on your
artwork and discuss the technical specifications.
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