All posts by Charisse

The perks of POS Managed Gift Cards

Offering recipients ease & choice, gift cards are quickly becoming a go-to solution for shoppers right across the globe. This places added pressure on businesses to provide simple & easy gift cards for purchase. Here are few perks of POS Managed Gift Cards and why it may be the best solution for your business.

It’s all about customer experience

The number one priority of any business is to offer the best experience to their customers. With POS managed gift cards, you’re able to take shopping to a new level, offering your shoppers exciting ways to pick up their favourite products.

With simple features that allow you to activate, process and check the balance on cards, you’ll be able to focus on the more important things such as building rapport with every shopper.

Keep it simple

POS managed gift cards are also a great option for you staff as it streamlines the process required to reconcile transactions. A POS solution allows you to simplify your business operations and ensure your transaction records are accurate. With all the information in front of you, you’ll be able track outstanding balances and sales, ultimately identifying how successful your gift card advertising really is.

With a deeper insight into your business operations, you’ll be able to make those all important decisions for your business.

Free advertising and increased loyalty

The more gift cards purchased, the more opportunity your business has to gain customers. They’re usually purchase by customers to give to their friends & family to share their love for your product / service. It gives customers a reason to enter your store & a reason to come back.

Increase your revenue

With gift cards that are easy to issue, activate and manage, your staff will be more likely to sell them successfully. What’s more, typically a shopper will spend more than the value offered on the gift card during their visit. This leads to more revenue for your business.

We’re here to help you with your POS managed gift cards

The best thing is that Redegroup can help you find the right coding on your gift cards. Find out more about our gift cards, or get a request a quote from us.

Key tags

Custom plastic key tags keep your brand top of mind with customers at a low cost

Both practical & promotional, custom plastic key tags are the perfect way to keep your brand top of mind with customers.

When thinking about promotional items for your business, it’s hard to go past the traditional branded key tag. High quality, high impact and low cost – our key tags are a perfect way to keep you brand top of mind with your customer. In fact – they’ll carry it everywhere they go!

In this digital world, more and more people are leaving their wallets at home – but of course – taking their keys with them. This gives businesses a unique opportunity to get loads of free branding. Read our blog post: The resurgence of the key tag – why it’s your best branding opportunity in a digital world

You can use promotional key tags in a number of ways:

  • As a loyalty card: Are you a retail business? Your customers likely have dozens of gift cards in their wallet. Make yours easily accessible and high visible by giving them a plastic key tag instead.
  • As a member card: Are you a gym or members association? Your members could swipe their custom key tag for easy access to the members-only section.
  • To help if your customers lose their keys: Why not put customer codes on your key tags with “if lost return to [your business]”? This will prove very handy should they be lost and someone hand them in.
  • For pure branding: Are you a community organisation, sports club or government association? Your customers could easily promote organisation via their branded key tags.

Let us help you with your key tag printing

Our expert team at Redegroup can help you custom design your plastic key tags with your brand and personalise bar codes and other unique tracking identifiers to help your customers engage with your business and promote your brand easily. And we don’t just print your order and leave you to deal with the coding. We generate the data and choose the right coding to work with your system. We can even provide a live sample for you to test before the printing of your order is complete.

Key tags are usually live in pockets and handbags and need to be very hard wearing – there’s nothing worse than trying to scan a key tag when the code has worn off! Our high quality tags also include under-laminate printing at no extra cost, making your key tags last longer.

Check out our Combo cards

Our combo cards are made up of a plastic loyalty card with the option of 1 or 2 key tags attached, giving you the opportunity to have your brand in the customer’s wallet, on their keys or lanyard. Find out more about our combo cards here.

We can also help you with:

Combo Cards

CUSTOM COMBO CARDS TO SUIT EVERY CUSTOMER

Our custom combo cards give your customer the option of a loyalty card or key tag.

Our combo cards consist of a plastic loyalty card with the option of 1 or 2 key tags attached. This gives you the opportunity to have your brand in the customer’s wallet, on their keys or lanyard – keeping your brand top of mind. The Redegroup combo card product is usually used for loyalty, frequency, membership and promotional buying programs. For direct mail programs, the combo card is attached to any kind to mailer and lodged with Australia Post. They’re also perfect for co-branding or cross promotion opportunities with other businesses.

Let us help you with your combo card printing

Our plastic combo card is printed on one plastic unit with the option of one or two key tags attached. Our combo cards all have high quality variable graphics & personalisation, all scored to break away cleanly and quickly.

We don’t just print the cards and leave you to deal with the system – we help you generate the data and choose the right coding. We can even provide a live sample for you to test before the printing of your order is complete. Our plastic printing also includes under-laminate printing which is no extra cost and make your key tags last longer.

Check out our single plastic key tags

Just after a key tag? We can help! Check out our custom key tags to help your customers engage with your brand quickly and easily – from their car keys! Find out more about our key tags here.

Just after a loyalty card? We have a range of custom loyalty cards available in a range of custom shapes and size. Find out more about our loyalty cards here.

We can also help you with:

Card Carriers
& Direct Mail

CARD CARRIERS & DIRECT MAIL TO PROMOTE YOUR BRAND

Your card program always looks better with fully customised & branded stationery.

At Redegroup, we don’t just print the plastic cards – we can help package them up and deliver them to your customers – all while helping promote your brand with our range of card carriers & direct mail. We have a range of card carriers for in-store display as well as a variety of stationery to support your card program including letters, direct mail and anything else you can think of. Our gift card carriers and direct mail stationery also allow for you to add additional messaging and advertising to your cards, getting your message to your customer quickly & easily.

Let us help you with custom card carriers & direct mail

We have the in-house ability to print your direct marketing material with fully personalised graphics and data all in one setup and print, allowing you to communicate with images and information that is specific to the individual. And forget about fiddling around with databases! We can help get the databases in order so you can run your program efficiently. Our in-store card carriers give you the ability to print custom branded gift cards carriers in a range of formats, and display them in your store ssecurely, as all gift cards can be securely activated at the register.

Increase the impact of your personal or professional correspondence with short-run personalised marketing materials. No more costly overruns. No more inconsistent paper stocks or colour. No more out of date materials. Just the printing you need, quickly and efficiently to compliment your plastic card projects.

Check out our gift cards & loyalty cards

We know how important it is to keep your customers coming back with gift cards and loyalty programs. Our plastic card printing results in custom branded, high quality & long wearing gift cards and loyalty cards. Find out more about our gift cards or loyalty cards.

We can also help you with:

Mag Stripes & Barcodes

Redegroup works with a wide variety of data formats from a various number of sources. We also specialise in data programming and data generation for those jobs that require something extra.

As well as looking after your data we generate all your barcodes. Including all 1D (3 of 9, 128, EAN 13 etc) and 2D (QR codes, PDF 417 etc).

We can program your raw data into a format required for output, and offer a full reporting service on whatever you need to know. Our data team will make sure that the information you want to appear on your card does and is sorted correctly. We also offer a service that keeps track of your previous files so that you never have duplicate cards out in the market

Barcodes

Barcodes systematically represent data by varying the widths and spacings of parallel lines, and may be referred to as linear or one-dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in two dimensions (2D).

Redegroup can digitally print a full range of 1D and 2D barcodes.

Some of the most common 1D barcodes

and 2D barcodes

Magnetic Stripes

A magnetic stripe card is a type of card capable of storing data by modifying the magnetism of a band of magnetic material on the card. The magnetic stripe, sometimes called swipe card or magstripe, is read by swiping past a magnetic reading head. Magnetic stripe cards are commonly used in credit cards, identity cards, and transportation tickets. Redegroup can produce plastic cards with HiCo (High coercivity) and LoCo (Low coercivity) mag stripes.

When preparing data to be encoded onto a mag stripe it is important to remember that the tracks of a mag stripe can be encoded using the following spec
Track 1 – Max 76 characters – alpha, numeric and spaces allowed
Track 2 – Max 37 characters – numeric only
Track 3 – Max 103 characters – numeric only

Please note that some card readers show the start and end sentinels e.g. ; ? % these are machine generated and do not form part of the data, please do not include them in your data fields.

RFID Smart Cards
& Wristbands

Keeping your workplace secure with our RFID products

Our RFID technology products have a range of uses, from making your business more efficient, keeping your workplace secure for employees, through to improving your customer experience. We have smartcards, wristbands and everything in between.

Uses for RFID technology:

  • Tracking stock
  • Entry passes for members sections
  • Loyalty cards which can also store customer information
  • Security for your workplace and employees
  • No swipe ticketing

Think about using RFID for your store

RFID technology and tags can help you improve efficiencies in your store, and improve your customer experience. Track your stock through the supply chain from manufacture through to storage and purchase. RFID product tags can help your staff restock your store more efficiently and give customers access to the product they want faster and make it easier for them to purchase.

Let us create an RFID program for your workplace

Any workplace, office or institution that wants to remain secure, keep its property and workers safe and create an easy and efficient way for employees to check-in and check-out should seriously consider implementing a swipe or identification card solution with our Redegroup team. Regardless of whether you’re upgrading an existing system or looking to outfit a new office build from the ground-up, it’s no problem for our team to custom-tailor a solution that suits you.

Every one of our products is made from durable, high-quality materials, and is produced to our exacting standards. We are proud to provide our clients with cards that we would be proud to use ourselves, and we ensure that they incorporate only the most cutting-edge and up-to-date technology.

Find out more about our variable data printing

If you’re looking for RFID smartcards, you’re likely looking for variable data printing services. Variable data printing allows you to bulk print plastic cards while containing different information on each card. You might need variable data printing to contain different information for each customer, or display a different image on each card. Find out more about our variable data printing here.

You might be interested in our blog post: 5 surprising uses for RFID technology

Smart Cards & Wristbands

  • Serial Memories
  • Microcontroller cards
  • Protected Memories
  • Contactless cards

Smart Card Hardware

  • Desktop reader/writer
  • Hand-held reader/writer
  • PDA reader/writer
  • Micro readers & Keyboard readers

Operating Systems

  • ACOS1
  • Basic Card
  • JAVA
  • MULTOS

We can also help you with:

Membership Card Printing

MAKE YOUR MEMBERS FEEL SPECIAL

Using a membership cards to help your members feel special

Membership cards can help your members to feel like part of your special community. Membership cards are popular with gyms, sporting clubs, kids clubs and more! Plastic membership cards are the ideal tool to create a top-of-mind awareness as well as building and enhancing brand commitment. Redegroup are one of Australia’s leading providers of plastic membership card printing. We provide an easy and long-lasting way to firmly establish your brand presence in the minds (and wallets) of your customers.

We would love to help you with your membership card printing

Our membership card printing services can include all forms of data such as a magnetic stripe, bar codes, RFID chip cards and variable photo images. We can even provide you with a live sample of your loyalty card or membership card to test before finishing your order.

As with all custom plastic card printing, a variety of sizes, graphics techniques and finishes are available to add impact to your loyalty/membership marketing program. It’s no problem for us to provide you with high-quality plastic cards and products that fit perfectly with your branding, corporate identity and overall aesthetic.

And we have one main rule in our team: we don’t give plastic membership cards to our clients that we wouldn’t be happy to use ourselves.

Plastic membership cards can contain:

  • variable logos printed under the laminate
  • all your variable data printed any colour and any font printed under the laminate, driven by your database
  • variable photo id images printed under the laminate, driven by your database
  • write-on signature panels available
  • vinyl scratch panels available
  • a full range of 1D and 2D bar codes available
  • high and low coercivity magnetic stripes available

gift-card-back-sample (1)

Talk to us today about your Loyalty card printing and Membership card printing needs!

Find out more about our custom direct mail

You may be looking for membership & loyalty cards, but how about actually getting them out to your customers? Redegroup has got you covered. We provide a range of stationery to send out the membership cards to your customers, which also gives you a great way to include additional messages or advertising. Find out more about our direct mail services and stationery here.

We can also help you with:

Gift cards

KEEP CUSTOMERS COMING BACK WITH GIFT CARDS

Redegroup is one of the largest providers of plastic gift card printing in Australia.

Gift cards are a fantastic way to keep customers coming back to your business. Even better, buying a gift card is a great way for customers to share their love for your business with their family & friends. They can be located anywhere in your store that will make the most impact and are so easy that your customers can select themselves. A huge range of products and services are now available via gift cards – from food & entertainment to cleaning services & facials.

With most retailers now offering gift cards, how can you make yours stand out?

Let Redegroup help!

Redegroup plastic gift card printing is high quality, high impact and fully customised to your business and your customers. And we don’t just leave you to deal with the coding, we help find the right codes to match your POS system. We can even provide you with a live sample for you to test, so that you have peace of mind that the gift cards work well with your specific system. And our under-laminate printing is no extra cost, helping your cards last longer.

We can even provide custom carriers for your gift cards to help them and your business stand out. Are you gift cards ordered online? No problem! Redegroup have a fully automated mailhouse available to send gift cards out to your customers as they’re ordered. So we not only print them for you, but deliver as well.

Our on-demand print service

Redegroup’s successful on-demand digital print service is the perfect solution for plastic gift card printing for businesses of any size. Combining our variable data printing with our on-demand service, companies can produce any quantity of virtually any type of gift card on monthly basis as they require them. By producing cards on-demand, you only pay for what you use at the end of each calendar month.

Changes to NSW gift card regulations

The NSW Government has recently introduced a mandatory minimum expiry period of 3 years for gift cards and gift vouchers sold to a consumer in NSW, as well as changes to processing and administration fees. We can help you ensure that your gift card terms and conditions are up to code. Find out more about the changes to gift cards in NSW here. So when you’re ready to get your gift card printing done, talk to the team at Redegroup.

You might also be interested in our blog post: The danger of focusing on customer acquisition and not retention

Our plastic gift cards can be:

  • actively displayed in your retail environment
  • cut to any customised shape
  • designed to target specific products, seasons or occasions
  • tracked with key printed identifiers
  • co-branded with suppliers or sponsors logos
  • have variable logos printed under-laminate
  • include vinyl scratch panels
  • printed under-laminate in any colour and any font
  • completed with 1 setup

Request a quote from Redegroup

Request a sample pack of gift cards from Redegroup

gift-card-back-sample

Find out more about our in-store gift card carriers

We also provide a wide range of gift card carriers which are custom branded for in-store display. It also makes it easier for customers to pick up a gift card for a friend or family member. Make it easier for your customers to recommend your business with our in-store gift card displays. Find out more about our gift card carriers here.

We can also help you with:

Variable Data Printing

Varied data in one easy setup – Our Variable Data Printing services

Our variable data printing services allow you to print different info & images across a range of cards with one easy setup.

Do you want to personalise your event passes or loyalty cards with different information? Or showcase different product images across a range of gift cards? Then variable data printing is for you! Redegroup are experts in variable data printing allowing you to print varied images and information in one print order with one basic setup.

Let us help you with your variable data printing

Starting with a base design, the team at Redegroup create variable data fields to accommodate any kind of variable information – graphics, text, barcodes and more – from a database provided by you. This can all be achieve in one easy setup and completed with under-laminate printing to make your cards last longer.

And we don’t just print your order and leave you to deal with the coding. We generate the data and choose the right coding to work with your system. We can even provide a live sample for you to test before the printing of your order is complete.

An example of variable data printing

This is an example of a plastic card ticketing & admission system using variable data printing. Jobs with this kind of complexity can be produced quickly and efficiently by the Redegroup team. In this example, the variable data includes the type of admission (staff), the part of the Zoo open to the ticket holder (Elephant Pavilion), barcode and images.

The front variable content                                                                                     

vdp-front

The back variable content

vdp-back

Check out our range of plastic card products

We have a huge range of plastic card products which can include variable data printing. We can create custom gift cards, membership & loyalty cards, RFID smartcards, combo cards and key tags all with variable images and information. Talk to us directly about your variable data printing needs on 1800 815 512 or fill out the contact form to get a quote.

We can also help you with: